
When Cash Flow Tells a Different Story
Briallen from Geelong thought her business was doing fine until she looked at the timing of her money. Sometimes profitability and actual cash tell completely different tales.
Real stories and practical insights from people who've learned to read the numbers that matter. No jargon, no guarantees—just honest perspectives on understanding financial data.
Briallen from Geelong thought her business was doing fine until she looked at the timing of her money. Sometimes profitability and actual cash tell completely different tales.
What your expense categories actually reveal about your business habits. And why small recurring charges can mean more than you'd think over a year.
Most people track too much or too little. Discovering which three metrics changed how Thaddeus approached his quarterly reviews—and why he stopped watching the rest.
Life changes. Markets shift. That budget from two years ago might be quietly sabotaging your decisions today. Here's what to watch for when old assumptions start failing.
I've been interpreting financial data for Australian businesses since 2018. What surprises people most? It's not the complex calculations—it's how often the obvious patterns get ignored because they're hiding in plain sight.
One client in Bendigo kept blaming seasonal slowdowns for weak performance. Turned out their pricing hadn't adjusted for inflation in three years. Sometimes the data just needs someone willing to ask uncomfortable questions.
The best part of this work is watching business owners have that moment when the numbers finally click. When ratios and percentages transform from abstract noise into actionable understanding. That's when things can start changing.
More businesses are asking about inflation-adjusted comparisons. Makes sense—comparing this year's revenue to last year's doesn't mean much if your purchasing power dropped 6% in between.
We're also seeing people finally pay attention to their accounts receivable aging. Letting invoices sit for 60+ days was always costly, but with higher interest rates, it's becoming painful enough that folks are willing to have awkward conversations with slow-paying clients.
There's been a quiet shift toward monthly check-ins instead of quarterly reviews. When things move fast, waiting three months for a financial reality check can leave you making decisions based on outdated assumptions.
And honestly? More people are admitting they don't understand their own financial reports. That's progress. You can't fix a problem you won't acknowledge.
Small group sessions starting September 2025 in Oak Park. We review real financial scenarios and discuss what the data might be telling us. Bring your questions.
Written resources covering common financial reports, what the ratios mean, and questions to ask when something looks off. Available for download through our contact page.
Book time to go through your specific financial situation. We'll walk through your reports together and discuss what patterns we're seeing. No judgments, just observation.